The Agile Coach "Ego" Problem!

Lessons after 1400+ students

About this webinar

After 100+ classes of our popular Agile Team Coach course and over 1400 students, we have noticed and confirmed over and over again what the biggest blocker is for someone wanting to master Agile Coaching… 

This statement does not come from our own Ego as trainers, but from the actual data, insights, experiences and feedback from our dear students over the last five years. 

We’ve met, coached, mentored, facilitated, supported, guided, and taught a huge variety of different types of Coaches, Managers, Team Leaders and Scrum Masters. As a result, we have a deep understanding of what makes an agile team really great and what doesn’t. And probably not for the reasons you would expect.

In this webinar, David and Rafa share the three underlying issues holding back Scrum Masters, Team or Agile Coaches from fulfilling their potential and unlocking growth and performance in the teams they serve.

Together we explore:

  • David and Rafa share their experiences, including three key reasons that hinder the growth of Scrum Masters, Coaches, and Team Leaders, and how they have helped their students and clients overcome them.
  • Discover why it’s not only necessary but essential that these challenges are addressed to unlock the potential of agile teams so your change initiatives can move forward.
  • Hear about common challenges that other coaches and organisations face and ways in which they have tried to overcome them.
  • Learning and development pathways and resources that will support your growth and success.


David Lowe

David Lowe

David is a business coach and trainer who believes that everyone has the right to improve their work and personal life, so divides his time between coaching and training individuals, teams and organisations. He is currently conducting doctoral research into how humour can be used effectively in coaching (at Oxford Brookes University), has a post-graduate certificate in Business & Personal Coaching from University of Chester, and is a Certified professional coach and agile coaching expert (ICF-PCC, ICE-AC, ICP-ACC and ICP-ATF) as well as an ICAgile Authorised Trainer for the AWA Agile Team Coach and Agile Team Facilitator training courses. Read David’s full profile here.


Rafa Ribeiro

Rafa is an Agile and Professional Coach, who helps his clients discover and become aware of their goals, reflect on their behaviours, and support their growth. He has extensive experience working with co-located, distributed, and fully remote teams, and enjoys helping software teams in connecting logic reasoning with creative thinking and human-centered design. Rafa is a design thinker, software architect, and Professional, a Certified Agile Team and Enterprise Coach and Certified Expert in Agile Coaching (EneaCoaching, ICP-ACC, ICP-ATF, ICP-ENT, ICP-CAT, ICE-AC). He recently became a certified Surf Instructor, making use of the ocean as a medium to unlock the instinctive, emotional, and cognitive intelligence of his clients. Read Rafa’s full profile

I'm new to agile coaching what course should I take?

Our most popular course is the “Agile Team Coach” (ICP-ACC) and our recommended next step for you. It will dramatically improve the way you coach and mentor agile teams and is fully accredited by ICAgile too.

I'm an experienced agile coach what's next on my learning journey?

If you are already ICP-ACC and ICP-ATF certified and want to supercharge your agile coaching capability then we recommend applying for the 8 month Advanced Agile Team Coach Cohort Program (ICE-AC).