London, UK - Permanent


AWA is a different type of organisation. We have a strong vision for making working lives better. This usually makes people lives outside of work better too. We are changing the way people behave and organise themselves at work across the globe. Our mission is to equip the planet with the skills needed to solve the types of business and social problems that we face today.

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Our method is to develop ourselves first so that we can help others. We are working as a deliberately developmental organisation, one that develops ourselves, our relationships, and our clients.

We grow our employees with generous training and professional development. We use coaching, facilitating, mentoring, and training to help develop others and ourselves.

AWA is the world’s leading community of practice, training, and coaching organisation. We run a global network of business community meetups and support other communities and conferences to share knowledge, ideas, and experiences freely.

We operate on the cutting edge of business change.
We are a small company with an office in London and Chicago, and a global network of trainers, coaches, and partners.

Opportunity to work with AWA as a Sales and Account Manager UK

The demand for better ways of working is increasing and we are meeting this with a wider range of training courses, running more classes, and helping with more onsite coaching. We are also taking on more staff and expanding to different geographical regions.

As the Sales and Account Manager, you will be the person in charge of managing our company’s relationships with our existing customers. You are in charge of building long-term relationships with our existing customers and to form new relationships. The goal is to best serve our clients through advising, making them aware of what we do, and recommending appropriate services.

Tasks may also involve project management, strategic planning, sales support, product design, service application, logistics, and marketing. You will work with a team of people who are all growing the business, with varying different specialisms.

Largely the role will involve making contact with companies who have taken up public training with us. Through a consultative and coaching approach to sales, establish the customer need and build / offer a solution that meets their needs and then close the sale.

You will need to be reliable and available to answer incoming enquiries and provide a first-class service in order to sell our products and services. You will be a trusted advisor. You will also make phone calls and arrange meetings to help sales.

New customers and existing ones

  • Lead Generation: Working with Marketing to identify and develop prospect list through daily canvassing and identify new business leads
  • Generate sales: among client accounts and potential customer networks, including Identify cross selling opportunities and action them
  • Opportunities: Identifies opportunities to grow business with existing clients and collaborates with the team to reach prospective clients
  • Data: Maintaining accurate records of client data

New customers

  • Introduce: Open up new clients over the phone through calls, networking and social selling and book in meetings
  • Closing: Negotiates sales, contracts, and contract creation
  • Networking: Represent AWA at conferences and community events and bring back leads to follow and develop out relationships and attend AWA’s own meetups.
  • Trusted Advisor: follow up with customers post onsite training and customer’s post public training develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors.

Existing customers

  • Relationships: Develops and maintains long-term relationships with accounts and operates as the point of contact for assigned customers
  • Communication: Ensures clients receive requested products and services in a timely fashion and communicates client needs / demands to the rest of AWA team


  • Logistics: Own part of the training operations function to ensure our national training runs smoothly.
  • Community: Come to community events and help out and meet people.

At AWA we don’t just stick to our roles, we work as a team and pride ourselves on being able to work together on whatever is needed. Part of your role will be to help with event management, admin, and to help where needed.

We are located in the amazing St. Katherine Docks with restaurants, bars, and boats. We are next to the iconic Tower Bridge, The Tower of London, and the mighty river Thames.


To apply for this role please email your CV / resume to with the following information:

  • Description of why you want to work with AWA in this role
  • What top 3 things would you want to achieve for yourself in the first year at AWA
  • In your opinion, what is the most important thing happening in our industry right now?
  • Your salary expectations

AWA values diversity and inclusion. We are stronger when we open our minds and remove judgement. We believe in a better working world for everyone. We do not discriminate against anyone for any reason. We believe in equal opportunities. We hire based on suitability for the role, required experience, and on how well you would be able to work with us in a global team. You must be a resident and have the legal ability to work in the UK.