The Art of Professional Coaching: Unlocking Human Potential in Business (ICF Level 1)

Would you like to acquire a set of professional coaching skills so you can grow, lead and inspire others within a variety of organisational settings?

Led by accredited two industry experts (International Coaching Federation (ICF), Oxford Brookes University, International Centre for Coaching and Mentoring Studies and International Consortium for Agile), this experiential and transformative ICF-Accredited professional coaching programme serves to equip you with the knowledge, skills and mindset to connect with the individuals you work with on a human-to human level, to sustainably unleash their learning and creative potential.

Key Details:
6 months
Fees: Early bird £3800 Standard £3950 + VAT
Certification: ICF Accredited Level 1 Coach Education

Elevate your professional coaching to

Inspire the human within

During this highly interactive ICF Accredited professional coaching program with AWA Global, you will learn how to provide coaching in a business environment. With over 74 hours of practical, hands-on coaching content, you will receive feedback from the course leaders and your co-learners, and learn how to be self-reflective to continually improve.

You will gain a wealth of skills from industry-expert practising coaches, from how to create and build a coaching relationship to running sessions to closing the relationship. Challenge yourself by considering what you bring to your clients and how you would like to behave in ethical dilemmas. Now more than ever your clients need effective coaching to help them perform at their best. You will come away from our training with knowledge of how to best help them, but also who you are as a coach.

Wondering if this is the right fit for you?

Join your mentors David Lowe and Linda Spencer at our Virtual Open Day on July 16th for an exclusive preview of the programme and to discover everything it has to offer.

Skills you will gain

Unleash learning and creative potential

Even in this age of AI and ChatGPT, we know that it takes real humans, working together, to create deeper change. Coaching supports individuals and teams to understand themselves better and to unleash the potential to resolve conflicts, unlock creative solutions and enhance wellbeing. 

Together we will help you to:

Define your unique coaching style: Understand who you are as a coach and what you bring to your clients.
Develop your coaching skills: Deepen your listening and questioning skills (including non-verbal awareness), and learn to focus on the person, not the problem.
Tools and techniques: Learn and critique various coaching models, how to clarify the needs of your clients and help them build realistic goals that motivate your clients to action
Create rapport with your clients: Discover how to create trust, safety and rapport with your clients
Ethical dilemmas: Understand how to handle the complex area of ethics.

Booking your place

The ICF-Accredited Art of Professional Coaching Program is delivered via a blend of in-person (in London) and remote delivery. Currently the course is offered in English only.

Module 1 Module 2 Module 3 Host Registration
17th – 19th September 2024 09:00 – 17:30 6 fortnightly meetings, each Tuesday 9:00-12:00 UTC+0 starting 1 October 2024 7 fortnightly group sessions, each Tuesday 09:00-10:00 UTC+0 starting 8 October 2024 Linda Spencer and David Lowe Early Bird*: £3800 Standard:£3950 BOOK NOW

*Early bird available until 30 days before the programme starts. Group discounts available. All prices quoted Ex VAT.
Please see our Privacy Policy & Terms and Conditions for your information.


High Praise for this Programme

Don’t just take our word for it! Hear from our previous graduates and the impact this programme has had on their life and their careers.

What you will gain

  • Acquire new professional coaching theories, tools, techniques, skills, and the confidence to coach people in an organisational context (business, agile, change)
  • Immerse yourself within a fun learning environment and deepen your coaching mastery under the supervision of industry experts
  • Enhance the work that you do now and expand your capabilities via a rich mix of theory and practice
  • Get work done more effectively, have more fun while doing it and see a better future for yourself and others
  • Develop a deeper understanding of yourself as you change your outlook on life, work and relationships with others and the world
  • Opportunity to apply for ICF Associate Certified Coach Credential (ICF-ACC)

Why attend?

This ICF Accredited Level 1 Coach Education programme is for you if you already work with business leadership, teams, etc, but you want to engage them more holistically and deeply, transforming the organisation, culture and environment. This new program shows you a new way of thinking and acting for you to achieve this goal. Graduation from this programme satisfies the requirements for education hours and mentoring coaching and performance assessments when applying for ICF Associate Certified Coach Credential (ICF-ACC)

Who would benefit?

This course is suitable for: Company Execs, Managers, Trainee Managers, Team Leaders, Project Managers, Scrum Masters, Agile Coaches, Enterprise Coaches, Change Managers, Aspiring Coaches…  and anyone who wants to further their development in coaching.

The Agenda

  • Definitions and boundaries of coaching
  • Identify who you are as a coach and how you show up
  • Contracting with your clients for your coaching relationship
  • Create a productive, safe and trusting relationship with your client
  • Practice using a number of coaching models
  • Self-awareness and self-management as a coach
  • Maintaining presence in coaching conversations
  • Develop listening skills for both verbal and non-verbal communication
  • Sharpen your questioning skills to really get your client thinking
  • How to home in and define the client’s opportunity
  • Evoking new awareness in your clients
  • How to use reframing techniques
  • Identify and challenge limiting beliefs
  • How to enable your client to set achievable and motivational goals that are focused on success
  • Inspiring your clients to make practical plans and holding them to account
  • Evoking the integration of learning to promote personal growth for your clients
  • Managing closure of sessions and coaching relationships
  • Embedding ICF values and core competencies
  • Understand the value and process of supervision
  • Identify ethical dilemmas and how to deal with them
  • Create your professional development roadmap


Meet your programme leaders

Linda Spencer ICF-MCC, MA

Director of Education and co-lead

Following a career in automotive procurement, including 9 years at BMW’s headquarters in Germany, Linda pivoted to a new career as an executive coach. Now with a track record of over a decade, she holds a master’s degree in Coaching and Mentoring Practice, has published research and coached hundreds of leaders and professionals, from Colorado to Lahore and Stockholm to Cape Town in industries ranging from banking to aerospace engineering.

Linda is designated a Master Certified Coach by the International Coaching Federation (ICF-MCC) and values her work in coach education and mentor coaching as a sustainable way to keep her own skills honed and up to date as well as to help others to make the world of work a more positive place to be. You can learn more about Linda and why she is passionate about coaching here.

david lowe agile team coach icp-acc course trainer

David Lowe ICF-PCC, ICE-AC

Programme designer and co-lead

David is a coach, trainer, author and podcaster whose approach is underpinned by the belief that everyone has the right to improve both their professional and personal life.

He is renowned for his friendly and engaging style, and has worked with a range of different organisations across a number of sectors, such as GDS, Ford, Bayer and Unilever.

Noting that he uses humour less in coaching than he does in other areas (i.e. training, mentoring and facilitating), David embarked on doctoral research in 2021 to investigate the experience of humour within coaching at Oxford Brookes University.

Don’t take just our word for it!


People trained globally




ICAgile Certified Courses