ICAgile Certified Product Management (ICP-PDM)

How can you reduce the time and effort required to bring products that your customers will love to market? This is the product manager’s job. This course will show you how to manage the product lifecycle and create and advance product strategy while carefully balancing market conditions, business strategy, and tactical delivery. By focusing on the needs of all three, you can better serve your company, your stakeholders, and, most importantly, your customers.

This course will teach you about the product lifecycle and how to manage it through its various stages. You will learn how to incorporate customer feedback, competitive analysis, market trends, and other information into the organisation to help drive better business decisions. You will learn new ways to communicate your product vision and roadmap, as well as a toolkit to help you deliver better products.

Upon successful completion of the class you will receive the ICAgile Certified Professional in Product Management certificate.

• Analyse a product across the adoption curve and the product lifecycle
• Describe how a product can be positioned to meet market, customer, and organisational needs
• Prepare a product strategy and describe how to validate the strategy
• Prepare an example outcome-oriented product roadmap
• Build a low-fidelity prototype determine how to collect and respond to and get feedback on it
• Evaluate how team composition changes as the product changes, scales, and moves through the product lifecycle

For those who wish to take their agile leadership to the next level, this course is an absolute must. An understanding of business agility, agile delivery, and agile leadership practises is recommended for optimal course success.

Product Managers, or other roles that are responsible for strategic product management such as Product Owners, Senior Product Owners, Directors/VPs of Product or Business Owners.