ICAgile Certified Product Management (ICP-PDM)

Discover, position, and deliver winning products in a competitive landscape

About this course

How can you reduce the time and effort required to bring products that your customers will love to market? This is the product manager’s job. This course will show you how to manage the product lifecycle and create and advance product strategy while carefully balancing market conditions, business strategy, and tactical delivery. By focusing on the needs of all three, you can better serve your company, your stakeholders, and, most importantly, your customers.

This course will teach you about the product lifecycle and how to manage it through its various stages. You will learn how to incorporate customer feedback, competitive analysis, market trends, and other information into the organisation to help drive better business decisions. You will learn new ways to communicate your product vision and roadmap, as well as a toolkit to help you deliver better products.

Upon successful completion of the class you will receive the ICAgile Certified Professional in Product Management certificate.

Learning outcomes

  • Analyse a product across the adoption curve and the product lifecycle
  • Describe how a product can be positioned to meet market, customer, and organisational needs
  • Prepare a product strategy and describe how to validate the strategy
  • Prepare an example outcome-oriented product roadmap
  • Build a low-fidelity prototype determine how to collect and respond to and get feedback on it
  • Evaluate how team composition changes as the product changes, scales, and moves through the product lifecycle

Course agenda

  • Product definition from strategic to tactical
  • Product lifecycle management – from ideation to delivery
  • Traditional adoption and big bang disruption
  • Prototyping techniques with customer involvement
  • Market dynamics
  • Business drivers
  • Product metrics
  • Customer centricity
  • Product positioning for the market, customers, and organisation leaders
  • Outcome focused roadmaps
  • Design, ideation, testing and iteration
  • Team structures and needs

Course dates and pricing

New dates coming soon.

Available to run as a private course for your product teams. Please contact us for details and a quote


This course is accredited by the International Consortium for Agile (ICAgile) as fulfilling all Learning Objectives in the Product Management track. After successful completion of this course and assessment, you will receive for the ICAgile Certified Professional-Product Management (ICP-PM).

By attending this course you will be eligible to earn up to 15 Category C SEU Points.



For those who wish to take their agile leadership to the next level, this course is an absolute must. An understanding of business agility, agile delivery, and agile leadership practises is recommended for optimal course success.

Who Should Attend?

Product Managers, or other roles that are responsible for strategic product management such as Product Owners, Senior Product Owners, Directors/VPs of Product or Business Owners.

Request an in-house course

Need more information about this course? Speak to a member of our team today and get a quote for us to deliver this course privately for for your organisation

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Terms and conditions

Details on our terms and conditions for our training courses (including cancellation and transfer policies) can be found here.